About Nancy Harhut
Nancy Harhut is a marketer and author whose book, "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses", is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.
What We Cover
Here’s a sneak peek of what you’ll hear about in this episode:
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How different behavioral principles, like autonomy bias, can light up your sales
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How Nancy used the principles in her book to become a better storyteller
How the book helped her build business for her agency
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