Key Stats From The Time To Win Consumer Study
Interested in growing your business — speed can be your competitive advantage. What follows are some of the key stats pulled from a new national research study done on the impact of speed.
Speed or Price: Which is More Important?
- 64% of Customers Say Speed and Responsiveness is as Important as Price When They Decide Where to Make a Purchase
- 52% of Customers Have Hired a Service Provider or Made a Purchase Because They Were the First to Respond — Even Though They Were Not the Least Expensive
How Much Would Customers Pay to Never Wait
- Customers Would Pay an Average of 19% More for Always Immediate Service (no waiting in line, on hold, et al)
How Speed Changes Customers' Willingness to Spend
- 27% of Customers Are More Likely to Spend Money When a Brand Responds Faster Than Expected
- 49% of Customers Are Less Likely to Spend Money When a Brand Takes Longer to Respond Than They Expect They Should
Speed Impacts Loyalty
- 85% of Customers Say Speed and Responsiveness is an Important Factor In Their Loyalty to a Brand
- 30% of Customers Are More Loyal When a Brand Responds Faster Than Expected
How Fast is Fast Enough?
- 47% of Customers Will Not Tolerate a Wait for Assistance of More Than 3 Minutes in a Store
- 82% of Customers Expect Businesses to Reply to an Email Within 24 Hours
- 67% of Customers Expect Businesses to Reply to a Contact Us Form Within 24 Hours
