Background
Badger Meter is a global provider of smart water solutions such as flow measurement and water quality testing. They recently launched BlueEdge, a suite of scalable solutions delivering the future of water management. The challenge was Badger Meter had to find a unique and exciting way to market this new product. If you are into amazing branding stories in unlikely verticals, this is the podcast for you!
What We Cover
Here’s a sneak peek of what you’ll hear about in this episode:
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How the Badger Meter team pulled off the spectacular launch of BlueEdge
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A behind the scenes look at branding
- How a 120-year-old company in what may seem a stagnant vertical continues to innovate
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